{"id":36338,"date":"2017-07-08T11:39:21","date_gmt":"2017-07-08T11:39:21","guid":{"rendered":"https:\/\/www.panamera-life.com\/?p=36338"},"modified":"2019-01-21T12:18:29","modified_gmt":"2019-01-21T03:18:29","slug":"2017-07-08-113921","status":"publish","type":"post","link":"https:\/\/www.panamera-life.com\/en\/entry\/2017-07-08-113921\/","title":{"rendered":"Dealership Salespeople Should Take More Pride in What They Sell"},"content":{"rendered":"

Buying a VW Golf<\/h3>\n

Our family loves Porsche, but we also have a VW Golf 7 ALL Star<\/strong> for my husband\u2019s commute and for those times when all four of us need to go somewhere with one extra passenger.<\/p>\n

When we first started thinking about buying a Golf, we weren\u2019t ready to buy right away. We just wanted to learn more and take a test drive<\/strong>, so we dropped by a Volkswagen dealership as a family. A salesperson came over and showed us to a table.<\/p>\n

\u201cWhat kind of car are you looking for today?\u201d \u201cWill your wife be driving it regularly, too?\u201d<\/p>\n

After asking us a few questions, the salesperson heard that we were considering a Golf and let us sit in one of the display cars while explaining its features. So far, so ordinary. But then\u2026<\/p>\n

\u201cWould you like to take it for a test drive?<\/strong>\u201d As soon as we set off, it was as if the salesperson had flipped a switch. Suddenly, the conversation turned into a one-sided sales pitch.<\/p>\n

Salesperson: \u201cWhat\u2019s the deciding factor when you buy a car?\u201d
\nHusband: \u201cIt\u2019s hard to pin down one thing\u2026 Performance and ride comfort, whether the price is right for what you get, and whether it just feels right, I suppose.\u201d
\nSalesperson: \u201c\u2026\u2026\u201d<\/p>\n

Salesperson: \u201cThe Golf isn\u2019t especially powerful, but you don\u2019t really notice that, do you?\u201d
\nHusband: \u201cThat\u2019s right. It has no trouble climbing even a gentle hill.\u201d
\nSalesperson: \u201c\u2026\u2026\u201d<\/p>\n

Salesperson: \u201cIt holds the car at a stoplight, so you can take your foot off the brake. It\u2019s convenient.\u201d
\nHusband: \u201cIt is. That could be handy around town. But I\u2019d be using it for my commute, which means taking the highway, so I\u2019d like to see how it rides at highway speeds, too.\u201d
\nSalesperson: \u201c\u2026\u2026\u201d<\/p>\n

The salesperson kept asking the questions they wanted to ask. Even when my husband answered, it felt like they were already busy thinking up the next question instead of listening. It was hard to have an actual conversation.<\/p>\n

A Disappointing Ending<\/h3>\n

We wrapped up the test drive early and returned to the dealership. That\u2019s when the salesperson said:<\/p>\n

\u201cWe\u2019re having a month-end sales event, so if you decide this month, we can offer you a better price!\u201d<\/strong><\/p>\n

Wait\u2014already closing the deal? ((\uff1b\uff9f\u0414\uff9f))<\/span><\/p>\n

That was way too soon. My husband replied, \u201cWe\u2019re also looking at a couple of other models from other brands,\u201d and the salesperson visibly lost heart: \u201cOh, I see\u2026\u201d<\/p>\n

The conversation continued to miss the mark. When the salesperson asked, \u201cWhat price would make you consider it?\u201d I threw out an absurdly low figure: \u201cMaybe if it were \u25cf\u25cf million yen\u2026\u201d The response was, \u201cWe couldn\u2019t go that low,\u201d so we left with a thick Golf catalog and nothing more.<\/p>\n

As soon as we got home, I opened the catalog and started reading. I was genuinely impressed. It went into detail about the Golf\u2019s origins, how it had been refined over the years, the thinking behind its development, and its safety features and ride comfort.<\/p>\n

The more I read, the more I realized what a wonderful car it was. At that price, it almost seemed like a bargain. And then I started getting annoyed, honestly:<\/p>\n

That salesperson didn\u2019t seem to care enough about the Golf!<\/p>\n

I was so worked up that my husband had to calm me down: \u201cNow, now. Not everyone who works in dealership sales is necessarily a car enthusiast.\u201d<\/strong><\/p>\n

There were other things, too: emails around 10 p.m., and an unexpected visit at around 9 p.m. Still, after a few more trips to the dealership, a Golf eventually came home with us. Before we bought it, the salesperson had been in touch constantly. After the sale, though, we heard nothing at all.<\/p>\n

Then, just the other day, Volkswagen called us for the first time in a while.<\/p>\n

\u201cYour previous representative, \u25cf\u25cf, has left the company. I\u2019m calling to introduce myself as your new contact.\u201d<\/p>\n

Wait\u2014he left?!<\/span><\/p>\n

At the very least, I wish he\u2019d contacted customers who had bought a car within the past year\u2014or sent a quick email saying, \u201cI\u2019m leaving, and your new representative will be in touch.<\/strong>\u201d Instead, the whole experience ended on a disappointing note.<\/p>\n

Maybe sales just wasn\u2019t the right fit for him. Maybe the job was tough. Not every dealership salesperson is like this, of course. But a car is the result of the blood, sweat, and hard work of its developers, designers, and everyone involved. I can\u2019t help thinking that the people who sell them should take a little more pride in what they\u2019re offering.<\/p>\n","protected":false},"excerpt":{"rendered":"Buying a VW Golf Our family loves Porsche, but we also have a VW Golf 7 ALL Star for my husband\u2019s commute and for those times when all four of us need to go somewhere with one extra passenger. When we first started thinking about buying a Golf, we weren\u2019t ready to buy right away. 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