{"id":36675,"date":"2024-08-25T08:00:44","date_gmt":"2024-08-24T23:00:44","guid":{"rendered":"https:\/\/www.panamera-life.com\/?p=36675"},"modified":"2024-08-24T17:23:55","modified_gmt":"2024-08-24T08:23:55","slug":"turbo-naming","status":"publish","type":"post","link":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/","title":{"rendered":"Why Porsche Uses the \u201cTurbo\u201d Name for Electric Cars"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u30b3\u30f3\u30c6\u30f3\u30c4<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#Porsche_Expands_the_Meaning_of_%E2%80%9CTurbo%E2%80%9D\" >Porsche Expands the Meaning of \u201cTurbo\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#Keeping_the_Porsche_Brand_Consistent\" >Keeping the Porsche Brand Consistent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#Balancing_Tradition_and_Innovation\" >Balancing Tradition and Innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#Porsche_Fans_Reactions_and_What_Comes_Next\" >Porsche Fans\u2019 Reactions and What Comes Next<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3 class=\"style3a\"><span class=\"ez-toc-section\" id=\"Porsche_Expands_the_Meaning_of_%E2%80%9CTurbo%E2%80%9D\"><\/span>Porsche Expands the Meaning of \u201cTurbo\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When Porsche unveiled the Taycan, its all-electric model, the decision to call its high-performance versions \u201cTurbo\u201d reportedly sparked debate among some Porsche fans.<\/p>\n<p>Traditionally, <strong>\u201cTurbo\u201d has been a technical term for an engine fitted with a turbocharger<\/strong>. But Porsche has made clear that it plans to use this long-standing name for electric vehicles, too.<\/p>\n<p>According to Mike Wienk\u00f6tter, Porsche\u2019s communications representative for the Panamera and Taycan, in an interview with Australian automotive publication Drive, <strong>\u201cTurbo\u201d represents a broader, more abstract idea for Porsche<\/strong>. In other words, it doesn\u2019t just describe a technical feature\u2014it also conveys the <strong>character and prestige of a high-performance, top-of-the-range model<\/strong>.<\/p>\n<h3 class=\"style3a\"><span class=\"ez-toc-section\" id=\"Keeping_the_Porsche_Brand_Consistent\"><\/span>Keeping the Porsche Brand Consistent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Behind this decision is a desire to preserve the value of the brand image Porsche has built over many years. \u201cTurbo\u201d is a powerful branding cue that even people who have never owned a Porsche can readily understand.<\/p>\n<p>As the auto industry shifts to electric vehicles, many manufacturers are working to establish new names and branding. <strong>Porsche, by contrast, appears to be deliberately carrying forward familiar terminology to maintain brand consistency and recognition<\/strong>.<\/p>\n<h3 class=\"style3a\"><span class=\"ez-toc-section\" id=\"Balancing_Tradition_and_Innovation\"><\/span>Balancing Tradition and Innovation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The decision also reflects Porsche\u2019s effort to balance tradition with innovation. The company is embracing new electric-vehicle technology while drawing on the strengths of a brand it has built over decades.<\/p>\n<p>Strictly speaking, calling an electric vehicle \u201cTurbo\u201d isn\u2019t technically accurate. But from a branding perspective, using a familiar name could help customers make a smoother transition to new technology.<\/p>\n<div id=\"attachment_4430-2\" style=\"width: 810px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4430-2\" class=\"size-large wp-image-4430\" src=\"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2018\/08\/IMG_6674-800x533.jpg\" alt=\"971\u30d1\u30ca\u30e1\u30fc\u30e9\u30bf\u30fc\u30dc\" width=\"800\" height=\"533\" \/><p id=\"caption-attachment-4430-2\" class=\"wp-caption-text\">971 Panamera Turbo<\/p><\/div>\n<h3 class=\"style3a\"><span class=\"ez-toc-section\" id=\"Porsche_Fans_Reactions_and_What_Comes_Next\"><\/span>Porsche Fans\u2019 Reactions and What Comes Next<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reactions to the decision are likely to vary. Some traditionalists may object, while those who welcome the evolution of the brand may support it.<\/p>\n<p>Porsche\u2019s future use of the \u201cTurbo\u201d name will be worth watching. Will it continue to distinguish electric models with different power outputs, as it does today, or will it be reserved for models with particular performance characteristics? We\u2019ll have to wait to see how Porsche applies the name going forward.<\/p>\n<p>Porsche\u2019s decision could also influence the wider auto industry. <strong>Other manufacturers may look to Porsche as they consider how to handle established brand cues in the electric-vehicle era<\/strong>.<\/p>\n<p>Ultimately, the meanings of words change and evolve over time. Porsche\u2019s use of \u201cTurbo\u201d can be seen as <strong>a choice to prioritize communicating brand value and image over strict technical accuracy<\/strong>. We\u2019ll be following Porsche\u2019s next moves with interest.<\/p>\n","protected":false},"excerpt":{"rendered":"\u30dd\u30eb\u30b7\u30a7\u304c\u96fb\u6c17\u81ea\u52d5\u8eca\u306b\u3082\u300c\u30bf\u30fc\u30dc\u300d\u30cd\u30fc\u30df\u30f3\u30b0\u3092\u7d99\u7d9a\u3059\u308b\u3068\u767a\u8868\u3002\u4f1d\u7d71\u3068\u9769\u65b0\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u30dd\u30eb\u30b7\u30a7\u306e\u6226\u7565\u3068\u3001\u305d\u306e\u80cc\u666f\u306b\u3042\u308b\u72d9\u3044\u3092\u63a2\u308a\u307e\u3059\u3002","protected":false},"author":0,"featured_media":15930,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/www.panamera-life.com\/?p=33239","footnotes":""},"categories":[24],"tags":[198,235],"class_list":["post-36675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-porshenews","tag-turbo","tag-porsche-news","en-US"],"yoast_head":"<title>Why Porsche Uses the \u201cTurbo\u201d Name for Electric Cars - \u30dd\u30eb\u30b7\u30a7\u304c\u308f\u304c\u5bb6\u306b\u3084\u3063\u3066\u304d\u305f - \u30aa\u30fc\u30ca\u30fc\u30ba\u30d6\u30ed\u30b0<\/title>\n<meta name=\"description\" content=\"Why does Porsche call its electric cars \u201cTurbo\u201d? Explore the brand strategy behind the name and what it means for Porsche ownership in the EV era.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Porsche Uses the \u201cTurbo\u201d Name for Electric Cars - \u30dd\u30eb\u30b7\u30a7\u304c\u308f\u304c\u5bb6\u306b\u3084\u3063\u3066\u304d\u305f - \u30aa\u30fc\u30ca\u30fc\u30ba\u30d6\u30ed\u30b0\" \/>\n<meta property=\"og:description\" content=\"Why does Porsche call its electric cars \u201cTurbo\u201d? Explore the brand strategy behind the name and what it means for Porsche ownership in the EV era.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/\" \/>\n<meta property=\"og:site_name\" content=\"\u30dd\u30eb\u30b7\u30a7\u304c\u308f\u304c\u5bb6\u306b\u3084\u3063\u3066\u304d\u305f - \u30aa\u30fc\u30ca\u30fc\u30ba\u30d6\u30ed\u30b0\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/panameralife\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-24T23:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2019\/12\/high_taycan_turbo_s_2019_porsche_ag-800x450.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>","yoast_head_json":{"title":"Why Porsche Uses the \u201cTurbo\u201d Name for Electric Cars - \u30dd\u30eb\u30b7\u30a7\u304c\u308f\u304c\u5bb6\u306b\u3084\u3063\u3066\u304d\u305f - \u30aa\u30fc\u30ca\u30fc\u30ba\u30d6\u30ed\u30b0","description":"Why does Porsche call its electric cars \u201cTurbo\u201d? Explore the brand strategy behind the name and what it means for Porsche ownership in the EV era.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/","og_locale":"en_US","og_type":"article","og_title":"Why Porsche Uses the \u201cTurbo\u201d Name for Electric Cars - \u30dd\u30eb\u30b7\u30a7\u304c\u308f\u304c\u5bb6\u306b\u3084\u3063\u3066\u304d\u305f - \u30aa\u30fc\u30ca\u30fc\u30ba\u30d6\u30ed\u30b0","og_description":"Why does Porsche call its electric cars \u201cTurbo\u201d? Explore the brand strategy behind the name and what it means for Porsche ownership in the EV era.","og_url":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/","og_site_name":"\u30dd\u30eb\u30b7\u30a7\u304c\u308f\u304c\u5bb6\u306b\u3084\u3063\u3066\u304d\u305f - \u30aa\u30fc\u30ca\u30fc\u30ba\u30d6\u30ed\u30b0","article_publisher":"https:\/\/www.facebook.com\/panameralife\/","article_published_time":"2024-08-24T23:00:44+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2019\/12\/high_taycan_turbo_s_2019_porsche_ag-800x450.jpg","type":"image\/jpeg"}],"twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#article","isPartOf":{"@id":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/"},"author":{"name":"","@id":""},"headline":"Why Porsche Uses the \u201cTurbo\u201d Name for Electric Cars","datePublished":"2024-08-24T23:00:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/"},"wordCount":431,"commentCount":0,"publisher":{"@id":"https:\/\/www.panamera-life.com\/#organization"},"image":{"@id":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#primaryimage"},"thumbnailUrl":"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2019\/12\/high_taycan_turbo_s_2019_porsche_ag-800x450.jpg","keywords":["Turbo","Porsche News"],"articleSection":["Porsche News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/","url":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/","name":"Why Porsche Uses the \u201cTurbo\u201d Name for Electric Cars - \u30dd\u30eb\u30b7\u30a7\u304c\u308f\u304c\u5bb6\u306b\u3084\u3063\u3066\u304d\u305f - \u30aa\u30fc\u30ca\u30fc\u30ba\u30d6\u30ed\u30b0","isPartOf":{"@id":"https:\/\/www.panamera-life.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#primaryimage"},"image":{"@id":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#primaryimage"},"thumbnailUrl":"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2019\/12\/high_taycan_turbo_s_2019_porsche_ag-800x450.jpg","datePublished":"2024-08-24T23:00:44+00:00","description":"Why does Porsche call its electric cars \u201cTurbo\u201d? Explore the brand strategy behind the name and what it means for Porsche ownership in the EV era.","breadcrumb":{"@id":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#primaryimage","url":"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2019\/12\/high_taycan_turbo_s_2019_porsche_ag-800x450.jpg","contentUrl":"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2019\/12\/high_taycan_turbo_s_2019_porsche_ag-800x450.jpg","width":800,"height":450,"caption":"\u8eca, \u30c6\u30fc\u30eb\u30e9\u30f3\u30d7, \u30a8\u30f3\u30d6\u30ec\u30e0, PORSCHE, Taycan"},{"@type":"BreadcrumbList","@id":"https:\/\/www.panamera-life.com\/en\/entry\/turbo-naming\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u30db\u30fc\u30e0","item":"https:\/\/www.panamera-life.com\/"},{"@type":"ListItem","position":2,"name":"Why Porsche Uses the \u201cTurbo\u201d Name for Electric Cars"}]},{"@type":"WebSite","@id":"https:\/\/www.panamera-life.com\/#website","url":"https:\/\/www.panamera-life.com\/","name":"\u30dd\u30eb\u30b7\u30a7\u304c\u308f\u304c\u5bb6\u306b\u3084\u3063\u3066\u304d\u305f - \u30aa\u30fc\u30ca\u30fc\u30ba\u30d6\u30ed\u30b0","description":"\u30dd\u30eb\u30b7\u30a7\u306b\u9b45\u4e86\u3055\u308c\u305f\u59bb\u304c\u66f8\u304f\u30dd\u30eb\u30b7\u30a7\u30d6\u30ed\u30b0\u3067\u3059\u3002\u6240\u6709\u3059\u308b\u30dd\u30eb\u30b7\u30a7 911\u30ab\u30ec\u30e9\uff08964\uff09\u3001911GT3\u3001\u30dc\u30af\u30b9\u30bf\u30fc\u3001\u30d1\u30ca\u30e1\u30fc\u30e9\u306e\u30ec\u30d3\u30e5\u30fc\u3084\u7dad\u6301\u8cbb\u3001\u30c4\u30fc\u30ea\u30f3\u30b0\u8a18\u306a\u3069\u3002\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u3067\u306f\u5206\u304b\u3089\u306a\u3044\u751f\u306e\u30dd\u30eb\u30b7\u30a7\u30aa\u30fc\u30ca\u30fc\u306e\u58f0\u3092\u5b9a\u671f\u914d\u4fe1\u3059\u308b\u30d6\u30ed\u30b0\u3067\u3059\u3002","publisher":{"@id":"https:\/\/www.panamera-life.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.panamera-life.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.panamera-life.com\/#organization","name":"\u30dd\u30eb\u30b7\u30a7\u304c\u308f\u304c\u5bb6\u306b\u3084\u3063\u3066\u304d\u305f","url":"https:\/\/www.panamera-life.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.panamera-life.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2021\/05\/unnamed.jpg","contentUrl":"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2021\/05\/unnamed.jpg","width":512,"height":512,"caption":"\u30dd\u30eb\u30b7\u30a7\u304c\u308f\u304c\u5bb6\u306b\u3084\u3063\u3066\u304d\u305f"},"image":{"@id":"https:\/\/www.panamera-life.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/panameralife\/","https:\/\/x.com\/Mina_Panamera","https:\/\/www.instagram.com\/mina_porsche\/","https:\/\/www.youtube.com\/channel\/UCoyAW0ifcnk05Iryf7-bkhg"]}]}},"_links":{"self":[{"href":"https:\/\/www.panamera-life.com\/wp-json\/wp\/v2\/posts\/36675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.panamera-life.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.panamera-life.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.panamera-life.com\/wp-json\/wp\/v2\/comments?post=36675"}],"version-history":[{"count":0,"href":"https:\/\/www.panamera-life.com\/wp-json\/wp\/v2\/posts\/36675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.panamera-life.com\/wp-json\/wp\/v2\/media\/15930"}],"wp:attachment":[{"href":"https:\/\/www.panamera-life.com\/wp-json\/wp\/v2\/media?parent=36675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.panamera-life.com\/wp-json\/wp\/v2\/categories?post=36675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.panamera-life.com\/wp-json\/wp\/v2\/tags?post=36675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}