I fell in love with the Panamera on my first test drive. The way it responded to the throttle, its handling, and that feeling of driver and car moving as one\u2014all of it impressed me. But what completely won me over was learning the tagline Porsche was using at the time.<\/p>\n
<A car worthy of life\u2019s champions, delivering both the thrilling performance only Porsche can offer and exceptional comfort.<\/p><\/blockquote>\n
A car worthy of life\u2019s champions\u2026<\/strong> \u201cI want to be a champion in life, too. I want to become that kind of person\u2014and then drive a Panamera!\u201d I couldn\u2019t give a clear answer if you asked me what a \u201cchampion in life\u201d really means. But my gut reaction was simply, \u201cThat\u2019s cool!\u201d And I was hooked.<\/p>\n
The Four-Door Sedan That Makes the 911 Jealous<\/h3>\n
When the new Panamera launched in 2017, its tagline was \u201cThe 4-door sedan that makes the 911 jealous.\u201d<\/strong> And once you\u2019ve driven it, you can see why. Even the 911\u2014the car that defines Porsche\u2014might envy the new Panamera\u2019s performance.<\/p>\n
That said, taglines (or perhaps they\u2019re better called \u201cconcepts\u201d?)<\/span> seem to change with each new model, and even from one test-drive event to another. The Panamera page currently features the phrase \u201cFour wings.\u201d<\/p>\n
I want to keep driving sports cars.
\nBut to move on to a new stage in life, I\u2019ve realized there are things I need.
\nA Porsche that gives wings to the way you live. The Panamera.<\/p><\/blockquote>\nSource: Porsche Japan official website http:\/\/www.porsche.co.jp\/events\/showroom\/feb18\/<\/a><\/span><\/p>\n
Through all those changing messages, one thing remains constant: Porsche\u2019s philosophy.<\/p>\n
\u201cThe latest Porsche is the best Porsche.\u201d<\/span><\/p>\n
Rather than looking back and saying, \u201cThose Porsches were great (whether air-cooled or naturally aspirated)<\/span>,\u201d Porsche keeps striving to make today\u2019s cars its best yet. That commitment to continual innovation is seriously cool.<\/p>\n
What About the Boxster, Cayman, Cayenne, and Macan?<\/h3>\n
So I looked into the taglines for Porsche models beyond the Panamera, including those used at events.<\/span><\/p>\n
\u25a0718 Cayman & 718 Boxster: \u201cIs there a core at the center of your being?\u201d
\nPorsche 718 Spring Fair<\/span><\/a>
\n\u25a0Cayenne: \u201cSharpen your senses\u201d
\nIn Christophorus magazine around the Cayenne\u2019s launch<\/span><\/a>
\n\u25a0Macan: \u201cPurebred Porsche\u201d
\nThe press kit title when it made its debut at the Tokyo Motor Show in November 2015 was \u201cPurebred Porsche, Macan.\u201d<\/span><\/p>\nI see what they did there. They\u2019re all pretty clever!<\/p>\n
If I Were to Come Up with the Taglines\u2026<\/h3>\n
That got me thinking: what taglines would I come up with? I haven\u2019t driven every Porsche, of course, so I limited myself to models I\u2019ve driven or been a passenger in.<\/p>\n
I thought about it for a while, but couldn\u2019t come up with a thing. Honestly, I had no idea where to start. These are the best I could manage:<\/p>\n
\u25a0981 Boxster GTS (manual)
\n\u2026\u201cGo all out\u201d (It\u2019s all about revving the engine and going for it.)<\/span>
\n\u25a0911
\n\u2026\u201cGive it your best\u201d (It was so easy and fun to drive, I almost thought I was a much better driver than I am.)<\/span>
\n\u25a0Panamera 4 E-Hybrid
\n\u2026\u201cNo spells\u201d (Because it gets good fuel economy.)<\/span>
\n\u25a0Panamera Turbo
\n\u2026\u201cLeave it to me\u201d (With the press of a button, it\u2019s ready to deliver sporty performance or luxury\u2014leave it all to me.)<\/span>
\n\u25a0Cayenne
\n\u2026\u201cStay safe\u201d (It felt sturdy, like an SUV should.)<\/span><\/p>\nWait, those are Dragon Quest battle tactics (-_-)\u2026<\/p>\n
Taglines are really hard. You can\u2019t just sit down and think one up\u2026 Lately, I\u2019ve gained a whole new respect for the people in PR and marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"The Porsche Panamera\u2019s Taglines I fell in love with the Panamera on my first test drive. The way it responded to the throttle, its handling, and that feeling of driver and car moving as one\u2014all of it impressed me. But what completely won me over was learning the tagline Porsche was using at the time. <A car worthy of life\u2019s champions, delivering both the thrilling performance only Porsche can offer and exceptional comfort. A car...","protected":false},"author":0,"featured_media":1870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/www.panamera-life.com\/?p=1863","footnotes":""},"categories":[24,2],"tags":[],"class_list":["post-36700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-porshenews","category-nocar-nolife","en-US"],"yoast_head":"
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