{"id":44684,"date":"2026-03-29T11:30:17","date_gmt":"2026-03-29T02:30:17","guid":{"rendered":"https:\/\/www.panamera-life.com\/?p=44684"},"modified":"2026-03-29T11:19:58","modified_gmt":"2026-03-29T02:19:58","slug":"porsche-audi","status":"publish","type":"post","link":"https:\/\/www.panamera-life.com\/en\/entry\/porsche-audi\/","title":{"rendered":"Porsche and Audi Accelerate Platform Sharing \u2014 New CEO Chooses a \u201cPragmatic Approach\u201d"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u30b3\u30f3\u30c6\u30f3\u30c4<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.panamera-life.com\/en\/entry\/porsche-audi\/#The_New_CEOs_First_Move\" >The New CEO\u2019s First Move<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.panamera-life.com\/en\/entry\/porsche-audi\/#The_Scope_of_Platform_Sharing\" >The Scope of Platform Sharing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.panamera-life.com\/en\/entry\/porsche-audi\/#Lessons_from_the_Cayenne_and_Today\" >Lessons from the Cayenne, and Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.panamera-life.com\/en\/entry\/porsche-audi\/#Its_Not_the_%E2%80%9CSame_Engine%E2%80%9D\" >It\u2019s Not the \u201cSame Engine\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.panamera-life.com\/en\/entry\/porsche-audi\/#The_Evolving_Porsche_Driving_Experience\" >The Evolving Porsche Driving Experience<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3 class=\"style3a\"><span class=\"ez-toc-section\" id=\"The_New_CEOs_First_Move\"><\/span>The New CEO\u2019s First Move<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Michael Leiters<\/strong> headed straight to Ingolstadt just days after taking office.<\/p>\n<p>Leiters became Porsche AG\u2019s CEO on January 1, 2026. Having spent over 13 years at Porsche\u2014leading development for the Macan and Cayenne\u2014he later served as Ferrari\u2019s CTO and McLaren\u2019s CEO. Equipped with deep insight into VW Group\u2019s inner workings and fresh external perspectives, his prompt push to strengthen ties with Audi carries significant meaning. The harsh reality behind this move is <strong>Porsche\u2019s 2025 operating profit plunged 92% year-on-year, with a razor-thin operating margin of just 0.3%<\/strong>. A massive \u20ac3.9 billion EV strategy impairment weighed heavily, compelling the new CEO toward closer collaboration with VW.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-44681\" src=\"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2026\/03\/S25_1360_a3_rgb-1280x721.jpg\" alt=\"Michael Leiters\" width=\"1280\" height=\"721\" \/><\/p>\n<h3 class=\"style3a\"><span class=\"ez-toc-section\" id=\"The_Scope_of_Platform_Sharing\"><\/span>The Scope of Platform Sharing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The scale of sharing is unprecedentedly broad.<\/p>\n<p>First, the next-generation Macan. Alongside a continuation of the electric Macan, an ICE (internal combustion engine) version is planned that <strong>will use the same PPC (Premium Platform Combustion) platform as the Audi Q5<\/strong>. Expected around 2028, test mules clad in Audi bodies have already been spotted. Even more notable is the K1, a seven-seat SUV positioned above the Cayenne. Initially intended as an EV-only model, it has shifted course dramatically to share the PPC platform with the Audi Q9 and will feature 4.0-liter V8 twin-turbo and 3.0-liter V6 engines. This model aims squarely at competing with the BMW X7 and Mercedes GLS.<\/p>\n<p>On the electric side, cooperation is also advancing. The next-gen Audi TT (Concept C) will be based on Porsche 718\u2019s EV platform, positioning the battery behind the seats to achieve mid-engine like weight distribution. Reports indicate a <strong>licensing fee near $1.15 billion<\/strong>. This is a high-stakes corporate wager aimed at reclaiming a 10% operating margin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-44299\" src=\"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2026\/02\/img_69-1280x720.jpg\" alt=\"\" width=\"1280\" height=\"720\" \/><\/p>\n<h3 class=\"style3a\"><span class=\"ez-toc-section\" id=\"Lessons_from_the_Cayenne_and_Today\"><\/span>Lessons from the Cayenne, and Today<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Platform sharing between Porsche and Audi isn\u2019t new.<\/p>\n<p>The first-generation Cayenne, launched in 2003, was built on the same fundamental architecture as the VW Touareg. Audi\u2019s Q7 later used the same PL71 platform. At the time, internal debates raged, branding Porsche making an SUV as \u201cblasphemy.\u201d Yet the Cayenne <strong>became a blockbuster that underpinned Porsche\u2019s backbone<\/strong>. Cars born from shared platforms ultimately saved Porsche.<\/p>\n<p>However, back then platform sharing was seen as a reluctant compromise. Leiters&#8217; current push marks a clear shift: an <em>active embrace<\/em> of Audi platforms, driven by the sobering reality of a 0.3% operating margin overwriting past pride.<\/p>\n<h3 class=\"style3a\"><span class=\"ez-toc-section\" id=\"Its_Not_the_%E2%80%9CSame_Engine%E2%80%9D\"><\/span>It\u2019s Not the \u201cSame Engine\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let me share my personal experience here.<\/p>\n<p>A Porsche Japan marketing representative once told me, \u201cThe engines are not identical. Porsche uses thoroughly tuned versions to ensure reassurance.\u201d Though rumors circulate that Porsche and Audi use the exact same engines, <strong>that is definitely not true<\/strong>. Even if the fundamental design is shared, Porsche does not simply transplant Audi engines as-is.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-32104\" src=\"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2023\/12\/IMG_8803-1280x960.jpeg\" alt=\"New Cayenne Engine\" width=\"1280\" height=\"960\" \/><\/p>\n<p>I personally looked into the 2.9-liter V6 engine found in the Panamera. Even with the same engine block, Porsche specifies <strong>a different oil viscosity grade than Audi<\/strong>. Oil viscosity reflects design philosophies like internal clearances and thermal management. So, even with identical blocks, variations in targeted rotation feel and durability result in different oil specs. It\u2019s in these unseen details that Porsche\u2019s engineering excellence truly resides.<\/p>\n<h3 class=\"style3a\"><span class=\"ez-toc-section\" id=\"The_Evolving_Porsche_Driving_Experience\"><\/span>The Evolving Porsche Driving Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That said, I have some honest concerns.<\/p>\n<p>The Macan illustrates this best. Over its lifecycle\u2014from early to mid to late model\u2014<strong>its driving feel has gradually become more Audi-like<\/strong>. The same trend applies to the Cayenne and Panamera. Not in a bad way, but their refinement has taken a turn toward Audi\u2019s sophisticated character. Porsche\u2019s originally quirky, solid, raw feedback\u2014those hard-edged sensations that connected you directly to the road\u2014have softened with every update, evolving into easier-to-drive yet high-performance machines.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5130\" src=\"https:\/\/www.panamera-life.com\/wp-content\/uploads\/2018\/09\/4F650597-2257-4FB1-A040-2DE03B5A2C21-800x533.jpg\" alt=\"Macan Interior\" width=\"800\" height=\"533\" \/><\/p>\n<p>Whether this is positive depends on personal taste.<\/p>\n<p>Porsche\u2019s goal is clear: not just to please existing Porsche owners, but to tune vehicles so even their spouses or daily drivers can comfortably enjoy them around town. This broadens appeal, boosts sales, and is undoubtedly the right business decision. Personally, however, having felt the visceral mechanical feedback of early Macans, pre-958 Cayennes, and pre-981\/991 Porsches firsthand, I feel a twinge of nostalgia. The true test for Leiters and his leadership will be how well next-gen Macan and K1 retain that unmistakable \u201cPorsche character\u201d amid expanded platform sharing.<\/p>\n","protected":false},"excerpt":{"rendered":"\u65b0CEO Leiters\u304c\u5c31\u4efb\u76f4\u5f8c\u306b\u30a2\u30a6\u30c7\u30a3\u672c\u793e\u3092\u8a2a\u554f\u3002\u30de\u30ab\u30f3\u3001K1\u3001TT\u3067\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5171\u6709\u3092\u62e1\u5927\u3057\u5229\u76ca\u738710%\u56de\u5fa9\u3092\u76ee\u6307\u3059\u30dd\u30eb\u30b7\u30a7\u306e\u5927\u8ee2\u63db\u3092\u3001\u30aa\u30fc\u30ca\u30fc\u76ee\u7dda\u3067\u5206\u6790\u3059\u308b\u3002","protected":false},"author":0,"featured_media":44319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_locale":"en_US","_original_post":"https:\/\/www.panamera-life.com\/?p=44680"},"categories":[24],"tags":[187,189,235,352,430,720],"yoast_head":"<title>Porsche and Audi Accelerate Platform Sharing \u2014 New CEO Chooses a \u201cPragmatic Approach\u201d - 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