I was assigned to the sales department at the company I joined as a new graduate and worked in sales for the entire five and a half years until I retired. When I was a student, I was a "Sales seems like a lot of work. I don't want to do it because the quota seems too hard.I thought, "I'm going to be assigned to a company," but at the interview to determine my assignment, my boss at the time told me, "I'm going to be assigned to a company.
You can't do clerical work. You make too many mistakes in clerical work, and you are too bad at even stapling documents. You have no choice but to go into sales.
and I reluctantly became a salesman.LOL
However, thanks to his efforts, he was able to achieve first place for three years, and after retiring and becoming independent, he was asked by a publishing company to publish a book on sales know-how based on his experience at his previous job.
Recently, I have been visiting domestic and import car dealers to purchase a car for the second time in my life. There, I felt that "...The discomfort I feel with dealer sales.I would like to write today about "the
The other day, I visited a Japanese car dealer. After calling in advance to see if they had a MT test drive of the car we were looking for, we went there with our family of five, including our children.
We were shown to our seats and the sales person said, "Would your husband like to take a test drive today?My husband was asked, "What do you think of theNo, I came here today to look for my wife's car, so she will ride in it.When I say, "Eh! Your wife has a MT car... yes!The person was very surprised (laughs).
Then, after that.
Attn: "Is it your husband who is purchasing?"
Husband: "No, my wife insists, 'I'll buy my own car!' ' so it looks like my wife is buying it herself."
Contact person: "What! I see! Does your wife work?"
Husband: "My wife is a car blogger..."
Contact person: "What! Is that so! I have never met a customer who does that kind of work before!"
I left the dealership after listening to various explanations, while having a conversation with them.
But I was in the car on the way home, and I was in a state of indescribable agony. So I told my husband that
I wonder, in the conversation we had earlier, if there's any way to say, "I don't know.Families interested in cars andI'm sure you got the message that "I'm a good person," so why don't you tell me more about "I'm a good person.Do you like cars?or "What kind of cars have you driven so far?I guess they don't ask me "what's going on?" and all that.
I didn't get through all of them. But he was still talking a lot about discounts...I couldn't tell if he was trying to sell or not. If I were a salesperson, I would ask the customer more questions.
My husband would say.
I guess so. In my experience.The more upscale the car dealer, the more likely they are to ask you about your "car life" or "lifestyle".It seems to me that On the other hand, dealers at the lower end of the price range "seem to beWhat the car will be used for and who will drive it.I feel like you're mainly asking me "What's the best way to do it?
Well, it depends on the person in charge and the store, so it's hard to say, but I think there is a tendency.
Mr. H, who is in charge of our Porsche dealership, doesn't seem to be interested in selling at first glance, but he seems to like cars, knows a lot about them, and can talk about them.
Also, I don't like excessive service or aggressive customer service, so I think Mr. H's aloof stance suits me. But there are times when he does come on strong (laughs).
He said.
I see...but I wonder if it is true that the more dealers deal with imported cars or cars that are more hobbyist, the more they tend to be like that.
I have visited domestic and import car dealerships and talked to sales people.I wonder if he has any interest in selling the car.There were quite a few times when I felt that
Of course, I don't think all people are like that, and it may just be that the person who served my wife and I happened to be like that....
Simply put, the job of a salesperson is to sell the company's products and services. That said, I don't think it's a good idea to come to a store and suddenly start explaining about your products, but I do think it's a good idea to have a sales person who can explain about your products and services to you.We want to convey the excellence of our company's cars.or "Learn more about our customersI often did not feel the spirit of
For example, the
They don't ask a lot of questions of their customers.
They don't go through and dig deep when you give them information.
I don't tell people what the future holds for them when they buy a car.
...There's a lot of silence.
Not actively trying to make friends with customers.
Such as.
In a recent example, a family of five came to the store in a Cayenne and(I wonder if he didn't know about Cayenne)I can't believe your wife is looking for a MT car.We know that you are more of a car enthusiast than the average family.I think, but they did not dig deep into that at all.
Also, when I was test driving the "My husband also likes MT cars, so I think he will like this car.When I tell them that I am a car blogger, they respond, "Well, all of our customers who have purchased MT cars so far love them! When I told him that I was a car blogger, he replied, "I've never met a customer like that before! That's amazing! And so on...
If I were a salesman.
I wonder if he really likes cars that much to buy a manual transmission vehicle when he has a family sports SUV."
I wonder what your husband usually drives? Is it a sports car?"
What kind of cars have I driven in my life?"
What are the most important points to consider when buying a car?"
I'm like, "I can't believe you're blogging about cars, what kind of cars are you writing about, I want to read it!"
I'm sure there will be a lot of questions I would like to ask, such as
At the car dealerships today, theIt's not good to be too close to your customers.Is there some kind of rule that says, "We have to sell at any price we can. Or perhaps the sales quotas are so strict that they are more concerned with "just talking about price and selling" than with building relationships with customers?
However, I think it is important for salespeople to build a relationship of trust with customers before selling, and I think it is important to have a good conversation with customers, get to know them well, and have them tell me many things.I want to buy from this person.I think it's important to go through the process of getting people to think "I'm a good person.
In talking about this matter, my husband
Maybe a lot of dealership salespeople aren't interested in cars.I know more about the car than he does. I usually know more about the car than they do. Well, maybe I do too much research...lol
But, "What, you don't even know that? You don't learn enough, do you?I often think, "I'm not sure what I'm supposed to do.
If it were me, I would research every detail of the cars I sell, not to mention the owner's manuals, so that I would be able to answer any questions from customers completely. I would also ask my boss to let me drive a test-drive car after hours to experience the car for myself.
Well, that may not be possible depending on the store's structure and policies, but moreWhy don't you just greedily try to learn more about cars...I think.
And, again, dealers in the lower price range and dealers of manufacturers competing for sales volume.Many people "rush to sell."I guess there's a quota to meet, but I don't think it's possible to build relationships. I think they have a huge quota, but I don't think it's possible to build relationships with people at all.
Sure, if the car is good enough, I will buy it regardless of the relationship, but if in the future there are no more attractive cars, or if we can no longer offer discounts, I don't think it will sell at all without a relationship.
So.It's a vicious cycle of having to work hard every time to make a sale.I think.
The seemingly roundabout way of building relationships, "investmentI think the people who are able to 'do it right' will win in the end. I know this from watching the very best salespeople in various industries around my own business.
He said. I see...
Cars are not just about cars.The result of the hard work of many people involved in the design, development, design, and other aspects of the project.I believe that it is the job of salespeople to carry these people's thoughts and feelings on their shoulders and ultimately sell them to customers.I want more passion, confidence, and selling.I personally think, "What is the point of this?
I myself was not interested in cars at all before, but when my husband bought a Porsche, I discovered its charm and my world changed. I have been to many places by car, I have learned the joy of driving, I have more memories with my family, and I have met many new people through cars.I love life with a car.I can now think of it as "the best of both worlds.
Perhaps it is because of this experience that I feel even more disappointed every time I come into contact with a dealer's salesman.
On the car ride home, "I would have done this! I would sell more! Maybe I'll go sell them instead!The reason for this is that he was so passionate in his speech, saying things like
If you have so much to say, why don't you blog about it?
My husband told me to write this article.
I wrote this in a somewhat pompous manner, but I hope I can continue to move forward with passion and confidence in my work, rather than just talking about it to others in a pompous manner.
