Updating the Porsche Blog Every Day

The other night while having dinner, my husband casually said, “The air-cooled Porsche will probably arrive next month.” I asked, “…Wait, does that mean you already bought it (；ﾟДﾟ)!?” He said, “Yeah.” And that was the end of the conversation. This guy is seriously crazy lol.

Anyway, putting that aside, there’s one question I always get asked by people I meet through this blog:

“How do you find topics for your daily blog posts?”
“Isn’t it tough to update the blog every single day?”

Sure, updating a blog daily isn’t easy. But while I do sometimes rack my brain wondering, “What should the next post be about?” I never find daily blogging to be a “pain” or “hard work.” Why is that? I decided to take a moment to organize my thoughts about my current situation.

Writing Porsche Articles

I think the work involved in writing articles can be broadly divided into two parts:

① Finding article topics (Marketing)
② Writing the articles (Writing)

Usually, bloggers handle both tasks themselves, so unless they’re highly skilled or very experienced, it might be difficult to keep up daily updates.

In my case, however, my husband helps a lot with this blog, and we split the tasks of ① and ②, which I believe makes daily updates possible.(We never formally decided this, but it just happened naturally.)

At our house, my husband takes charge of ① finding article topics (Marketing). He watches Porsche YouTube channels almost daily, researches Porsche news and articles, and knows a lot about other car manufacturers’ latest info and car mechanics. Based on that, he tells me things like:

・”Since a new model ●● is about to be announced, it’s good to write related articles now.”
・”Porsche buyers often worry about these things, so it’s helpful to include that info.”
・”This news is hot, so it’s best to write a review quickly.”

Plus, he checks this blog’s Google Analytics and Search Console every day, so he also points out:

・”Keyword volume for the new Cayenne is rising, so we should post a test drive review soon.”
・”Searches about maintenance costs and fuel economy are increasing, so it’s good to write a detailed article based on past receipts.”
・”Traffic is increasing from an unexpected keyword ●●, so we should add more articles from that angle.”

In short, my husband plays a “marketing” role for this blog.

What’s My Role?

On the other hand, I’m the opposite type—acting on intuition and feeling—so I’m terrible at analysis and marketing. I sometimes look at the keyword list in Google Console, but no matter how much I stare, my brain just freezes and I can’t make sense of it. Even when I see Porsche news, I can’t tell which news is important to car enthusiasts.

I do come up with ideas like “I want to write this kind of article,” but they tend to be super subjective and diary-like, such as “The Panamera is a great car!” or “Porsche is amazing!” So objective analysis and marketing just aren’t my strong suits.

My role is ② writing the articles (Writing). I love writing, and it’s my strong point. Actually, my main job is “writing (+ speaking),” so that makes sense. So when my husband brings me daily topics, I think about:

・What structure and order will make the article easiest for readers to understand?
・What scenes and descriptions will bring the story to life?
・How to strike the right balance—not too silly, not too stiff, but just enough to make readers chuckle.

I find organizing and crafting the articles really enjoyable. That’s why I don’t get bored, find it fun, and can keep going every day.

If I had to find topics myself, this blog might not have lasted this long. It’s just that my husband’s strengths and mine happen to complement each other perfectly, so we never run out of topics and can keep updating the blog.

There Are Some Challenges, Too

But there’s one tricky part to this method: there’s such a huge gap between my husband’s knowledge and mine that it takes me forever to understand what he’s saying. (lol)

My husband is a super car geek who truly lives by “No Car, No Life.” I’m just a regular person who loves Porsche but knows almost nothing about cars. So most of our conversations go like this:

Husband: “The 911 is RR, so…”
Me: “RR? What’s that (-_-)?
Husband: “Wait, you’re writing a blog without knowing RR!? (；ﾟДﾟ) RR means rear-wheel drive, and because of ●● and ●●, there’s understeer and oversteer…”
Me: “Understeer and oversteer? What’s that (-_-)?
Husband: “…Understeer means ●● and ●●, so no matter how much you turn the wheel, it won’t turn, so…”
Me: “I still don’t get why it won’t turn, it kind of feels like it should (-_-)”
Husband: “After all this explanation, why don’t you get it?”
(…then he brings a remote control car from another room)
Husband: “So, the car’s structure is like this…”
(…starts taking apart the remote control car and explaining from the basics)
—30 minutes to 1 hour later—
Me: “Yeah, I kind of get it now.”
Husband: “After all that, you only ‘kind of’ get it… (-_-)”

And that’s how it ends.(See the illustration below)

If you think of it as “husband and wife conversation,” maybe it’s good for communication, but since I’m originally from a humanities background and gave up on math and science early on, understanding car mechanics is really tough for me.(Well, that’s a whole different story beyond humanities vs. sciences lol)

Anyway, I hope we keep searching for better ways instead of thinking this is the best method forever.