Earn Before You Dream.

Today, I want to share something unrelated to cars for a change.

About a year and a half ago, when I started my second company, I told my husband, “I want to build this company into something special. I want to create a world like this.” That’s when he said this to me:

That feeling is important. But before you talk about ideals and philosophy, first you have to make money.
Once you’re profitable, you can talk about ideals and philosophy as much as you want.
For now, you have to focus on earning money and increasing sales.

That’s what he said.

And he was absolutely right. No matter how much you talk about ideals, if the sales don’t follow, you can’t keep the company going.

He went on to say:

If you’re serious about increasing sales, you have to focus on making your customers truly happy.
“What are the customers’ problems? What are they struggling with, and how can we solve those problems with our know-how?”
You have to think about that thoroughly and take action.
Pursuing sales seriously means thinking deeply about how to delight your customers.
And after you have sales, then you can talk about ideals and philosophy as much as you want.

At the time, I understood what he meant.

I wanted to increase sales, I wanted to earn well, and I truly believed I was sincerely thinking about the customers right in front of me.

But back then, sales just weren’t coming in.

“How can I make a service that sells?”
“What exactly do customers want?”

I kept thinking hard and making improvements, and I put my heart into every project I won, but sales didn’t rise as expected, and referrals didn’t increase.

Why…?

Looking back now, I realize my starting point was off. That phase lasted about a year, but only recently have I truly come to understand what my husband meant back then.

Facing the Challenge of Increasing Sales

Thanks to that, now referrals and projects are increasing, and I’m happily overwhelmed.

I can’t handle it all alone, so I’ve been organizing the internal team and hiring new contractors… and even while doing that, projects keep coming in, so I’m running around trying to keep up.

I want to update the blog too, but between work, childcare, and housework (even though I don’t do housework properly, haha), I barely have time. Lately, I’ve even completely forgotten that my first Porsche, the Carrera T, was about to be delivered.

So why has the situation changed compared to a year ago?

I believe it’s because I seriously faced the challenge of increasing sales.

When I started thinking realistically and seriously about how to hit monthly sales targets,

“There are more ways to try!”
“I should reach out to that person!”
“I need to learn more about this service!”

I found myself flooded with things I needed to do.

During negotiations, imagining the customer’s problems and seriously thinking about solutions, I started saying things like “This part is a waste… if you do it this way, it will be solved!” almost like impromptu consulting, which began leading to orders.

Every day, as I talk about my business to many people, my words become clearer and my passion shines through…

And as that happens, more and more connections start to grow.

I’m finally experiencing firsthand what my husband meant when he said, “If you focus on increasing sales first, it leads to customer satisfaction, and sales will rise.”

“I wish I had realized this sooner…!”

I think it’s because of various experiences and timing that I was able to realize it now.

In that sense, buying the Carrera T and switching on my earning mindset was definitely a turning point.

The Rule of the “Joy Competition”

My husband often says, “This world is a competition to make others happy.” The game is won by those who bring joy to the most people.

For example, on a small scale, things like “always smiling,” “properly expressing thanks,” and “listening carefully to others” are all part of this joy competition.

If you sincerely focus on making the person in front of you happy, and expand your capacity to 10 people, 100 people… your own level will keep rising.

This world is very simple. And because it’s simple, it’s profound.

How many rules can we discover and master in our lifetime…?

I’m sure most of it will remain unknown by the time we finish our lives, but I want to keep working and blogging so I can bring joy to as many people as possible.

Let’s keep going!