Choosing the Largest Display System in Porsche’s History

Porsche plans to unveil the “Cayenne Electric” by the end of 2025, featuring the brand’s largest-ever “Flow Display.” This system integrates a 14.25-inch digital instrument cluster with an optional 14.9-inch passenger display, seamlessly covering the entire instrument panel.

Using OLED technology and arranged with elegant curves, this system aims to blend harmoniously with Porsche’s interior design. Markus Auerbach, Porsche’s Head of Interior Design, explained, “Our goal was to integrate the newly developed Flow Display while preserving the essential character of the Cayenne.”

Yet, a simple question arises: Do Porsche owners truly want such a feature-rich infotainment system?

What Do Porsche Owners Really Want?

If you’re after a sophisticated infotainment system, there are other options. Tesla offers infotainment at a completely different level of refinement. For luxury, Mercedes-Benz is also a strong contender.

What Porsche buyers truly value is the joy of driving. They appreciate power, feel, and driving dynamics above all else. At least among core Porsche owners, the demand isn’t for massive displays. In fact, many would prefer Porsche to bring back the traditional analog five-gauge cluster in new models. That would likely be far more popular.

Current Systems Are Far From Perfect

Before focusing on new infotainment systems, Porsche should fix the existing bugs. This is a heartfelt plea from Porsche owners. Both the Taycan and Macan EV currently suffer from numerous glitches.

Images sometimes fail to display correctly. Turning on the air conditioning via the app often takes a long time to reflect, or doesn’t work at all. Trip data syncs inconsistently with the app. Scheduled charging times are ignored due to poor predictive algorithms. Japanese language displays are frequently incorrect. When contacting support, the usual response blames “servers in Germany.” Fundamentally, the system is far from complete. Introducing even larger, more complex displays in this state raises serious concerns.

Where Is Porsche Headed?

It’s understandable that Porsche shares parts with Volkswagen, leading to similar screens and interiors. But no one really wants this. At least, true core Porsche enthusiasts do not.

The wave of electrification is inevitable, and technological progress is necessary. However, Porsche must not lose sight of what makes it Porsche. The unity between driver and car. The pure joy of driving. Isn’t that Porsche’s essence? Do massive displays and AR-enabled head-up displays enhance that essence? I don’t believe so. Instead, I find myself deeply concerned about Porsche’s future direction.

Porsche should continue building cars that only Porsche can make. This is a shared hope among Porsche owners everywhere.