Clarifying the Concept of This Porsche Blog – The Car is the Star
公開日:2018.10.26

About This Porsche Blog
Thank you so much for visiting “Welcome Home, PORSCHE” among the many car blogs out there, including Porsche and sports car blogs. For those of you who read regularly, I feel you somewhat understand “the direction and core values of this Porsche blog”, but I decided to take a moment to organize and clearly state them here.
What is the goal of this Porsche blog?
First and foremost, this blog aims to be
a blog that provides useful information for those considering purchasing a Porsche or current Porsche owners
The reason is that my spouse and I feel “there is currently very little information about Porsche available online.”
Porsche is a luxury car, and even adding a single option can be expensive. Moreover, it takes several months from ordering to delivery, so it’s not a car you can buy on a whim. Many people might hesitate, wondering “Is it really worth trading in my current car to switch to a Porsche…?”
When we were considering buying a Panamera, my husband, who likes to research everything thoroughly before buying, scoured the internet for information but couldn’t find enough satisfying details in Japanese, so he resorted to checking overseas sites in English for information gathering (he’s now studying English intensively, lol).
Some might say, “There are plenty of Porsche test drive reviews on automotive websites,” but the information from media test drives alone isn’t enough. What those considering buying a Porsche really want is “information from actual owners.” If it were me, I’d want to know:
・Which options are essential and which can be skipped
・How much do repairs, maintenance, and upkeep actually cost after delivery
・How owning a Porsche has changed my life
I want to hear these real voices. That’s why through this blog and our “Porsche Owners File” series, we hope to provide even a little useful information to those who want to buy a Porsche and current Porsche owners.
Based on the above, I’ve organized the basic concept of running this blog. The concepts below are considered from the perspective of “my husband’s way of thinking as the base, and how I want to express that.”
① The Car is the Star of the Blog
Among luxury car blogs, there are many that focus more on “celebrity lifestyles” than the cars themselves. That’s not a bad thing—many readers are interested in celebrity lifestyles, so it’s good that those blogs meet that need.
But for this Porsche blog, the star is always “the car.”
We sometimes share travel stories or shopping topics, but compared to our lifestyle, “we will continue to focus mainly on Porsche and car-related information.” So readers expecting lifestyle articles might find it a bit lacking.
After all, we are a couple who usually wear almost all Uniqlo clothes, aren’t very interested in fashion, love family restaurants, and prefer chain stores over independent shops—so even if we wanted to write about a celebrity lifestyle, we couldn’t, lol.
Also, even among Porsche fans, there are many types of people. Some, like my husband, are car enthusiasts, while others might “see cars as fashion accessories and own a Porsche as a way to show off.” Neither is better or worse—it’s a matter of personal preference. But this blog is about
talking about Porsche from the perspective of the car’s performance and what owning it brings.
I want to make that clear here again.
Porsche is not something anyone can easily buy; it can be a goal for many people. Because of that, there is a side to Porsche ownership that is seen as “proof of success.” But my husband says,
I don’t buy a Porsche to get external validation like “Look how amazing I am because I own a Porsche!” If that were the case, I’d just buy an obvious supercar and drive it down Midosuji Avenue. I buy a Porsche because I think it’s an excellent car and industrial product. That’s it. Even if Porsche wasn’t a high-end brand everyone admires but a cheaper manufacturer, I’d still buy it.
He also doesn’t believe in concepts like “buying the highest-grade model” or “S models are better than normal ones.” His view is “if the test drive feels good, the normal model is enough.” So the blog content is basically written from this stance.
When I teased him, “But you bought a Panamera Turbo, didn’t you? ( ̄ー ̄)w,” he replied,
I’m driving the Panamera Turbo now because I didn’t want to say “I don’t need a Turbo” or “I don’t need that much power” without knowing what the top is like.
Makes sense.
② Objective, Clear Writing
Since this is a personal blog, it inevitably has a strong subjective tone. It’s obvious to anyone that we are Porsche fans (lol). But we try hard to “not write articles based only on subjective views.”
・Write objectively, neutrally, and organize information as realistically as possible
・Never forget the female perspective
・Introduce other cars we think are good besides Porsche
・Use examples whenever possible
We strive to make the writing easy to read and understand for our readers.
Also, we try to explain “why we feel that way” as much as possible. Many motor magazines and automotive websites write test drive reviews based on manufacturer specs and actual numbers. For example, “This car has ●● horsepower, so it has tremendous power,” or “0-100 km/h in 3.7 seconds means fast acceleration.”
But in this blog, we want to go one step further and write about “why we feel that way.”
For example, “The acceleration feels strong because the structure changed like this compared to the previous model,” or “Compared to other cars in the same class from other manufacturers, there are differences in ●● and ●●, which might explain this feeling.” These might be just personal guesses, but based on my husband’s experience with many cars, we want to explain “why we feel that way” as much as possible.
That said, it’s quite a challenge for me, who has limited car knowledge, to understand my car-enthusiast husband’s views and write articles (-_-) lol.
③ Meaningful Articles That Are Fun and Interesting
It might sound unbelievable coming from someone who updates the blog daily, but I really dislike reading long texts. I hardly ever read books, and embarrassingly, I’m lucky if I read one book a year (I still prefer manga). I’m also not good at reading newspapers; just seeing a page full of text instantly kills my motivation to read.
That’s why I consciously try to write articles that even someone like me, who hates long texts, wants to read. This blog often has detailed and serious content, but writing it plainly wouldn’t be interesting. So I try to add a little humor or write in a way that paints a vivid picture… I try to keep a playful spirit. This is something only a personal blog can do, which general web media cannot.
Also, we never write “SEO-only articles with no substance.” SEO is very important for running a blog or website, and this blog gets a lot of traffic from keyword searches. However, we absolutely do not write “articles stuffed with keywords just to catch clicks but with no real content.” Even short articles are written with the hope that readers will think “I see” or find some value in reading them. We strive to write meaningful articles.
Thank You for Your Continued Support
Basically, my husband and I are honest people, for better or worse (which is why neither of us is suited for working in organizations, lol), and we have a craftsman spirit. So we expect to continue sharing detailed car-related topics, and we’d be grateful if you could warmly watch over us.
Also, rather than just our couple’s blog, we hope to create a blog together with Porsche fans and owners all over Japan. Please feel free to send your opinions and feedback via comments or messages. Thank you very much for your continued support.
このブログが気に入ったらフォローしてね!
Comment ( 0 )
Trackbacks are closed.
No comments yet.