The true nature of the discomfort felt by the salesman of a car dealer.

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Everyday conversation between car husband and wife

Reasons for discomfort felt by the dealer salesman

The other dayDealer salespeople often feel uncertain whether they are willing to sell or not.When I wrote an article with the content,"I have had similar experiences." "The dealer's system may be unavoidable."We received more feedback than we expected.

Also, on SNS, "Even though I went to the dealer, I was not dealt with at allI thought that everyone had various experiences, more or less.

And while the couple was talking about this, my husband said:

In the first place,There is a gap between the manufacturer side and the dealer sideIt may be. Manufacturers would like to see dealers more casually, so they will do so in commercials and advertisements, butAs a dealer, I don't want to be chilled even though I'm busy, and I want only customers who really want to buy it to come.Because I will do it, such a part may also affect the customer service.
I don't think all dealers do that, but compared to a few years ago, it feels like the dealer's sales people are running out of room. It's hard because the dealers don't sell a lot of cars.

When.

I see ...

In any company, there is friction between the department that is at the forefront of sales and the department that develops services, and I think that there are various things that are not visible to customers even among manufacturers and dealers.

Just talking to my husband, "In the article the other day, I wrote from the perspective of the sales force of the dealer salesman, but this may be due to the difference in "view of work" rather than the sales force ..."I thought.

It is not a matter of which is right or good or bad, but what is important to work is different for each person.

For example, in my case, I have a personality that I hate to lose.

"I want to be number one because I do it" "I want to do it in a way that I am satisfied with" "I want to feel the value of the work I am doing"

I have a strong feeling. That habit is slow and clumsy, so I have a lot of trouble every time ... (laughs)

As such, I recently visited a dealer and interacted with a sales person, and what made me feel uncomfortable was more than "whether I like cars or not".There was a gap between the way I think about the work and the work of the salesman.I wonder if it was that.

However, depending on all factors such as the store system, structure, changes in customer needs, and customer base,Even if you want to sell with passion, you can't say so because of quotas and time.I think that the situation at the site also has an effect, so I think it's quite deep-rooted.

What I learned during the new business era

When I joined the company as a new graduate and started sales, I had a small number of customers, and I couldn't produce results like my seniors, so I was always confused. However, I couldn't make any results, so I was squeezed by my boss at every business meeting, and I made such an excuse during the meeting.

My seniors are in charge of urban areas and there are many good customers with large companies, so I can produce results, but I am in charge of rural areas and there are only family-owned companies, so I can not produce results.

When.

If you think about it now,What are you saying in front of everyone at the meeting ...But my boss at the time said something like this to me, who was full of excuses.

There's no way I can make such an excuse to take charge of the urban area. The one who produces results will do it in any situation. On the contrary, the one who produces results cannot make excuses in any situation.
Where you are now in charge of urban areas"I couldn't because there were many rivals." "I couldn't meet the decision-maker."I don't think I can make any results.
First of all, do your best in the existing environment without excuses.

When.

That's right, my boss told me that I couldn't say back because it was too starry, and I was embarrassed and regrettable because it was in front of everyone, and I almost cried, but at that time

"There is no end to it because of the environment. Think about how you can do it, not why you can't. Let's do our best to do what we can do now"

I feel that my consciousness has changed and I have gradually become able to produce results.

There is absolutely no such thing as a 100% environment. Market, organizational structure, customer situation, own skills ...Oh, I wish it was more like thisThere are many things that I think, but nothing changes when I say something.

Then, I have no choice but to change, and I can reach the desired result faster. I learned such things through my work when I was a new employee, and this way of thinking is also the basis for me now.

What do the surrounding Porsche owners have in common?

At this point, I suddenly thought about the Porsche owners around me, but when I was talking about it, rather than saying "how is the environment, what is the surroundings?""I want to do this" "I'm thinking of doing this next time, so I'll do this for that"I feel that there are many.

That's why I think it's fun to talk and it's fun to study, and because of this way of thinking, I think I can be a person who can earn money in any situation.

My husband is also good

Whether at work or in privateI really want to do this, but I can'tI don't think I really want to do that in the first place. I think I don't have enough heat. If you really want to do that, no matter what your surroundings are, no matter what you say, you'll definitely act to achieve it.

But every time I hear such a story, I also say "Live on your ownI want to keep that in mind.

However, I'm immediately influenced or swept away by the people around me ... (laughs) Also, I'm arrogantly talking about the dealer salesman, but "Easy to say but difficult to doI think that if you are in that position, you will not be able to do well.

That's why, learn from this experience, look back on yourself, straighten your collar, and learn a lot from the people around you, and do your best!(Seriously ... w)

Mina

"Porsche came to my house" caretaker, mother of three children. Until a few years ago, I was not interested in cars at all, but when my husband bought a Porsche, I learned how wonderful Porsche is ...

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  1. Koba

    Hello Mina,
    I always enjoy watching it.

    I used to think that it was because of the surrounding environment, and I thought about various things like that, but now that I can overcome the pain and buy Porsche, I think actively while interacting with various people. As for many things, it changed from "enjoying" to "enjoying". When I was reading the blog, I remembered it, so I made a comment.

    • MinaMina

      Koba
      Thank you for always seeing the blog!

      I used to think about various things when I looked at the surrounding environment and friends.
      At that time, I was seriously worried, but when I look back on it now, I sometimes think that I was a child ^^;

      I hope that I can live actively and continue to have a prosperous life.
      Thank you for your continued support!

  2. hiro3008

    I always enjoy reading it. Checking "Is it updated?" Is a routine every morning ... I'm sorry for the pressure.
    By the way, it is common when you are young to say, "Seniors are in urban areas ... I am in the countryside ...". I was the same, and I feel like my current subordinates think so. The boss at that time said well. You can even use it as a reference for management.
    When I bought my current car, I went to many dealers, but the sales of imported car dealers often said, "I want you to ride XX!". First of all, he taught me how good a car is. The story of money is the last, and there is no comparison with rival cars. I feel that this is one of the attractions of imported cars, because people who buy them can choose independently rather than comparing them.
    The Porsche dealers who have been indebted recently are even better. I don't know when to buy it, but the shop staff will say, "Welcome to me!" I think it's not one of them, but a sign of sales tailored to each individual. That's why I remember what I said. I'm always sorry to go home, but the person in charge said, "No, it's okay for everyone to think about it for a year or two, so it's okay. I've been with you for about half a year, so maybe this year. Speaking of which, the second car inspection was this year. Come on! "
    When it is said that it is harmonious, should I just buy it? I think.

    • MinaMina

      hiro3008
      Thank you for always checking the blog ^ ^
      I'm very happy to be a routine!

      The sales person of the imported car dealer is wonderful!
      Before comparing with a rival car, I think that you can not do it unless you are confident that you can talk about the goodness of that car.
      I was reading it because I thought it was wonderful.

      Also, Porsche dealers are amazing! !! !!
      There are many customers who can handle it, but they remember me
      Also, when I was told that way, I thought "I definitely want to buy Porsche here!" ^ ^!

      I also wanted to be a person who can do work with that kind of heart.
      Thank you!

  3. Takabo

    MINA

    I am a salesman at a dealer.

    Basically, today's dealers are mainly engaged in sales activities that attract customers to the venue, and since there are probably multiple sales staff at the dealership even during the day, it should be possible to respond even if chilled customers come to the venue. I'm chased by quotas, but the current salespeople aren't that busy. There are times when ridiculous customers are considered positively, and the number of customers who can visit dealers is decreasing compared to before, so I think that it is a welcome customer as a salesman. In my experience, it seems difficult to distinguish between a chilled customer and a customer who is really motivated to purchase, so I think that any customer may purchase it, so I am serving customers. Often, ridiculous customers seem to be very willing to buy, and those who are willing to buy seem to be more likely to hide their buying motivation.

    For better or for worse, it is commonplace to send information via SNS, so you may feel that you are reluctant to serve customers (like you are not willing to sell), from beginning to end with unnecessarily careful customer service. Hmm. It is a showcase of sales skills to serve customers so that they do not feel that way, and I think that such customer service is also possible. In particular, young salespeople tend to be extremely afraid of being disliked by customers by actively serving customers, so it seems that customers who want to push it are unsatisfactory and unwilling to sell. I think there are things.

    Good word-of-mouth is hard to spread, but bad word-of-mouth spreads quickly, so it's a failure as a sales activity when customers feel that they don't want to sell or haven't been dealt with.

    • MinaMina

      Takabo
      Thank you for your comment!
      Thank you for telling us about the current situation of dealers.

      Once again, I thought that the job of sales was deep and difficult.

      It doesn't apply to any customer,
      Customers often don't say what they really mean from the beginning.

      In addition, the contract rate is never 100%, and in order to achieve some results as a business,
      In the first place, we have to increase the number of people who serve customers ...

      In addition to being evaluated numerically, sales are often said on SNS these days.
      I think the sales people are also hard,
      On the other hand, I think it's a very rewarding job, so
      I hope that the dealer sales people will do their best, and I read the text that they wrote and thought again.

      Continue to thank you.