The true nature of the discomfort felt by the salesman of a car dealer.
Release date: 2021.05.03
Reasons for discomfort felt by the dealer salesman
The other dayDealer salespeople often feel uncertain whether they are willing to sell or not.When I wrote an article with the content,"I have had similar experiences." "The dealer's system may be unavoidable."We received more feedback than we expected.
Also, on SNS, "Even though I went to the dealer, I was not dealt with at allI thought that everyone had various experiences, more or less.
And while the couple was talking about this, my husband said:
In the first place,There is a gap between the manufacturer side and the dealer sideIt may be. Manufacturers would like to see dealers more casually, so they will do so in commercials and advertisements, butAs a dealer, I don't want to be chilled even though I'm busy, and I want only customers who really want to buy it to come.Because I will do it, such a part may also affect the customer service.
I don't think all dealers do that, but compared to a few years ago, it feels like the dealer's sales people are running out of room. It's hard because the dealers don't sell a lot of cars.
I see ...
In any company, there is friction between the department that is at the forefront of sales and the department that develops services, and I think that there are various things that are not visible to customers even among manufacturers and dealers.
Just talking to my husband, "In the article the other day, I wrote from the perspective of the sales force of the dealer salesman, but this may be due to the difference in "view of work" rather than the sales force ..."I thought.
It is not a matter of which is right or good or bad, but what is important to work is different for each person.
For example, in my case, I have a personality that I hate to lose.
"I want to be number one because I do it" "I want to do it in a way that I am satisfied with" "I want to feel the value of the work I am doing"
I have a strong feeling. That habit is slow and clumsy, so I have a lot of trouble every time ... (laughs)
As such, I recently visited a dealer and interacted with a sales person, and what made me feel uncomfortable was more than "whether I like cars or not".There was a gap between the way I think about the work and the work of the salesman.I wonder if it was that.
However, depending on all factors such as the store system, structure, changes in customer needs, and customer base,Even if you want to sell with passion, you can't say so because of quotas and time.I think that the situation at the site also has an effect, so I think it's quite deep-rooted.
What I learned during the new business era
When I joined the company as a new graduate and started sales, I had a small number of customers, and I couldn't produce results like my seniors, so I was always confused. However, I couldn't make any results, so I was squeezed by my boss at every business meeting, and I made such an excuse during the meeting.
My seniors are in charge of urban areas and there are many good customers with large companies, so I can produce results, but I am in charge of rural areas and there are only family-owned companies, so I can not produce results.
If you think about it now,What are you saying in front of everyone at the meeting ...But my boss at the time said something like this to me, who was full of excuses.
There's no way I can make such an excuse to take charge of the urban area. The one who produces results will do it in any situation. On the contrary, the one who produces results cannot make excuses in any situation.
Where you are now in charge of urban areas"I couldn't because there were many rivals." "I couldn't meet the decision-maker."I don't think I can make any results.
First of all, do your best in the existing environment without excuses.
That's right, my boss told me that I couldn't say back because it was too starry, and I was embarrassed and regrettable because it was in front of everyone, and I almost cried, but at that time
"There is no end to it because of the environment. Think about how you can do it, not why you can't. Let's do our best to do what we can do now"
I feel that my consciousness has changed and I have gradually become able to produce results.
There is absolutely no such thing as a 100% environment. Market, organizational structure, customer situation, own skills ...Oh, I wish it was more like thisThere are many things that I think, but nothing changes when I say something.
Then, I have no choice but to change, and I can reach the desired result faster. I learned such things through my work when I was a new employee, and this way of thinking is also the basis for me now.
What do the surrounding Porsche owners have in common?
At this point, I suddenly thought about the Porsche owners around me, but when I was talking about it, rather than saying "how is the environment, what is the surroundings?""I want to do this" "I'm thinking of doing this next time, so I'll do this for that"I feel that there are many.
That's why I think it's fun to talk and it's fun to study, and because of this way of thinking, I think I can be a person who can earn money in any situation.
My husband is also good
Whether at work or in privateI really want to do this, but I can'tI don't think I really want to do that in the first place. I think I don't have enough heat. If you really want to do that, no matter what your surroundings are, no matter what you say, you'll definitely act to achieve it.
But every time I hear such a story, I also say "Live on your ownI want to keep that in mind.
However, I'm immediately influenced or swept away by the people around me ... (laughs) Also, I'm arrogantly talking about the dealer salesman, but "Easy to say but difficult to doI think that if you are in that position, you will not be able to do well.
That's why, learn from this experience, look back on yourself, straighten your collar, and learn a lot from the people around you, and do your best!(Seriously ... w)
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