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Why Does the Porsche Panamera Sell So Much Less in Japan Despite a 200% Sales Increase in...

Porsche’s Most Successful Quarter Ever Porsche recently announced its results for Q1 2018 on April 13. With global sales up 6% year-on-year to about 63,500 units, it was reportedly Porsche’s most successful quarter ever. In Europe, over 20,600 units were sold, an 8% increase compared to the previous year, with more than 7,700 sold in the German market alone, also up 8%. In China, sales topped 18,600 units, exceeding last year’s figures by 3%. The...

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Porsche Seriously Modifies the 919 Hybrid, Beats F1 Times to Become Spa’s Fastest

The 919 Hybrid’s Final Season Porsche announced its withdrawal from the WEC after the 2017 season. When I visited the WEC at Fuji Speedway last year, I saw the 919 Hybrid up close and thought, “So this is the car that won Le Mans 24 Hours three times. But this is the last time the 919 Hybrid will come to Japan, so this is really the final viewing.” (*I was able to see the 919...

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[Video Included] My Husband Joined the Porsche Driving School “Warm Up”

“Porsche Track Experience” Have you ever heard of the “Porsche Driving School”? It’s a driving school in Japan for Porsche owners who have held a regular driver’s license for over a year and want to participate using their own Porsche. It was originally called the “Porsche Sports Driving School,” but when I checked the website recently, the name had changed to “Porsche Track Experience.” What exactly is the Porsche Track Experience? The “Porsche Track Experience”...

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Porsche Becomes WEC Car Supplier! Safety Car is the ‘911 Turbo’

Porsche Provides Official Cars for WEC Last year in 2017, Porsche announced its withdrawal from the WEC World Endurance Championship, but it has now revealed a three-year contract from 2018 to 2020 to become the official car supplier for WEC. And the safety car to be deployed is none other than the 911 Turbo! Since 2012, the Audi R8 had been used as the safety car, but with Audi’s contract ending in 2017, Porsche was...

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Celebrating Porsche’s 70th Anniversary with Events Worldwide! What About Japan…?

This Year Marks 70 Years Since Porsche’s Debut Ferdinand Porsche established his design office in 1931, but the first model bearing the Porsche name, the Porsche 356, was introduced on June 8, 1948. That’s where the history of the Porsche brand began, and this year Porsche celebrates its 70th anniversary. I thought it might be older, but it’s only been 70 years. By the way, the Porsche 356 is currently displayed at the Porsche Museum...

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“The Porsche Principle” Sent to New Porsche Owners

Mail from Porsche Japan When I returned home from last weekend’s rapid river trip, something had arrived from the Porsche Customer Care Center. Opening it up, I found: Beneath the words “Welcome To Porsche World,” there was this message: Dear Customer, we hope this message finds you well. Thank you very much for choosing a Porsche vehicle. For over 60 years, Porsche has led the history of sports cars, captivating people in every era. Whether...

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Watched BS Fuji’s “Evolution and Challenge: The Roadmap of Sports Cars” Featuring Porsche

BS Fuji’s Porsche Special Yesterday, BS Fuji aired this program: “Evolution and Challenge: The Roadmap of Sports Cars” Porsche. Its official company name is Ferdinand Porsche Dr.-Ing. h.c. GmbH. In other words, Porsche is an engineering company. What Porsche creates is not just a car, but a sports car that stirs the soul. Having built sports cars for over 60 years, where did Porsche come from and where is it headed? To find out, essayist...

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Is There Actually a Commonality Between Porsche’s Design and Anpanman?

A 3-Year-Old Who Understands Porsche Speaking of which, the other day my mother said, “I was riding in the car with ●●(my 3-year-old eldest daughter’s name), and she looked at the car diagonally ahead and said, ‘Ah! Porsche!’ Even though there was no emblem, she could tell right away.” I had written an article like this before, and even then I thought, “It’s amazing that she can recognize a Porsche at just 3 years old.”...

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About Porsche’s Factory Pick-Up Service for New Car Purchases

Porsche Pickup There is a service for those who purchase a new Porsche that allows them to pick up their car directly from the Porsche factory in Germany. This service is called “Factory Pick”, and apparently, an average of 15 people use this service every day. It has been running for 65 years already. Amazing. If you live in Europe, picking up your car yourself sounds great, but if you’re coming all the way from...

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Nobody’s Perfect – The Message Behind Porsche’s Advertisement

Nobody’s Perfect While browsing online, I came across this Porsche advertisement. Under the phrase “Nobody’s Perfect,” it says “1983 Le Mans Results.” Yes, this ad shows the results of the 1983 Le Mans race. In the 1983 24 Hours of Le Mans, Porsche dominated the top 10 finishers except for 9th place. Winning the 24 Hours of Le Mans is no small feat. In last year’s race, commentators, drivers, teams, and spectators alike were all...

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